Green Mountain Power Named Fast Company's #1 Most Innovative in Energy
Congratulations to former client and energy provider Green Mountain Power, named #1 Most Innovative Company in Energy by Fast Company.
Why the Why Matters: Creating with Purpose Even When Editorial Planning Comes Easy
When it comes to creating content, the holidays are an easy time to fill the editorial calendar. But as brands and creators, I believe it's important to avoid a fullcourt press of push and pull (push out content, pull in sales) and instead be mindful to create with the consumers benefit at the heart – the WHY. Why does this matter, why should I care?