People talk a lot about niching, but I'm a big believer in values. So when I started my business, rather than creating industry or service-based guardrails, I told myself: If I believe in it, I'll do it.
Client: Unreal Candy | A series of Valentine's Day content playing off the nostalgia of the old school candy hearts we know and love – connecting the product and packaging to the messages on the hearts . The goal was to create content that inspires followers to purchase and use the product in their/their kid's Valentine's cards and gifts.
When it comes to creating content, the holidays are an easy time to fill the editorial calendar. But as brands and creators, I believe it's important to avoid a fullcourt press of push and pull (push out content, pull in sales) and instead be mindful to create with the consumers benefit at the heart – the WHY. Why does this matter, why should I care?