Hi, There...

When I launched my business in 2013, I started by partnering with people I like and brands I admire—and that’s still true to this day. I don’t subscribe to a singular “niche.” Instead, I let curiosity and passion guide my work, which has led to working with companies like TikTok, Seventh Generation, 1% for the Planet, Timberland, Boa Fit System, Cabot Creamery, and more.

I bring a mix of strategic vision, fresh perspective, and speed without compromise to every project. Clients value my ability to dive right in, understand brand voice, and hit the ground running, whether working alongside internal teams or leading work independently.

My approach blends thoughtful strategy with a love of storytelling, ensuring every word earns its place.

Explore a selection of work below, download my deck here, and my resume here.

Social Media Strategy

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Copywriting

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Marketing Strategy

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Brand Messaging

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Content Development

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Social Media Strategy • Copywriting • Marketing Strategy • Brand Messaging • Content Development •

Marketing + Creative Services

  • Marketing Strategy

    Brand strategy, positioning + messaging, consulting, and fractional work.

  • Content Development

    Copywriting, editing, ghostwriting, blog posts, email, editorial planning, and creative direction.

  • Consumer engagement

    Social media strategy, digital campaigns, and audience-focused storytelling.

Selection of Work 〰️

Copywriting

Client: TikTok

Background: Copywriting and case study development as part of my work with TikTok. The case studies feature advertising success stories of TikTok for Business enterprise clients, with a focus on storytelling around campaign performance and seo considerations . Click through each case study for the full read.

One Liners + Headlines

Creating sizzling demand for KFC’s “Best Chicken Sandwich Ever” with notable TikTok creators. / KFC + TikTok

The campaign was more than a flash in the fryer. / KFC + TikTok

Big volume, big length, big lift — wet n wild turned up the volume on its first-ever TikTok campaign by launching with an official beat, "Big Poppa Heart Stoppa.” / wetnwild big poppa + TikTok

Giving makeup advertising a glow up. / Sephora + TikTok

Driving awareness and engagement by the handful. / Goldfish #GoForTheHandful + TikTok

“Amanda wrote many brand case studies that are featured on the TikTok For Business website. She’s a strong writer and is great at adapting her work to fit B2B writing voice and tone. I was also impressed by her writing wit and consistent ability to turn phrases!”
— Steven Lo, Global Marketing Solutions at TikTok

Client: BOA Fit System

Background: Brand positioning and product copywriting as part of my work with BOA Fit System. The BOA Fit System is a revolutionary and award-winning, patented system integrated on market-leading brand partner products, making the world’s best gear even better. BOA Fit System is featured on products across various industries including run, cycling, snowboarding, golf, workwear, ski, hike and mountaineering, hunt & fish, court, medical, and more. The example below is a snow retailer guide I wrote as part of my work for them.

Snow retailer guide:

Enter full screen view and use arrows to navigate.

all copy: amanda wormann

Client: Seventh Generation

Background: Product copy and taglines as part of my work with Seventh Generation. The project focused on a full rewrite of Amazon product copy and creating Amazon A+ Content with the goal of establishing a consistent brand voice that better tells their story and playfully educates consumers while remaining compliant with claims and legal counsel (and EPA, USDA compliant, where relevant). When it comes to plant-derived and better-for-you products, it's important to educate customers that they work just as good or better – this was top of mind throughout the storytelling efforts.  Amazon is one of their largest retailers and developing search-friendly copy that triggers consumer action was a top priority. 

Seventh Generation Amazon A+ Laundry Detergent Amanda Wormann.jpg

One Liners / Taglines / Product blurbs

Baby Care:

  • For every life-changing milestone, you deserve baby care you can trust. (Seventh Generation Baby Care)

  • You're making moves, kid. (Seventh Generation Training Pants)

  • Bath time is for smiles and giggles, baby. (Seventh Generation Baby Creamy Body Wash)

  • We want to keep you soft and snuggly, baby. (Seventh Generation Baby Moisture Lotion)

  • Caring for a little human is a magical undertaking, and we've developed an entire line of baby skin care products to bring peace of mind to your journey. (Seventh Generation Baby Care)

Dish Detergent

  • Dishes should be odorless and clean after you wash them, right? We think so, too. (Seventh Generation Free & Clear Auto Dish Gel)

  • Dirty pots, pans, and a sink full of dishes? Don't worry, we won't tell. (Seventh Generation Auto Dish Detergent)

  • These packs are scented with 100% essential oils and botanical extracts – because real lemon smells good just the way it is. (Seventh Generation Auto Dish Packs)

Laundry

  • Clothes should feel cuddly and clean against your skin – and be good to it, too. (Seventh Generation Free & Clear Laundry Detergent)

  • Powerfully clean, and wonderfully scented – just the way Mother Nature intended. (Seventh Generation Laundry Detergent)

  • You won't find any fragrances around here. Our Free & Clear and Fragrance Free laundry products are hypoallergenic and dermatologist tested to be gentle on sensitive skin. (Seventh Generation Free & Clear Laundry)

  • We believe peace of mind is a key ingredient to a clean, healthy home. That's why we design our laundry products with safety in mind and are proud to offer the first powdered laundry pack to be EPA Safer Choice Certified. (Seventh Generation Laundry/EPA Safer Choice Certified)

Feminine Care

  • There should be no question marks when it comes to your period. (Seventh Generation Feminine Care)

  • On average a woman will use 16,000 tampons or pads over the course of a lifetime. You read that right – that’s 16,000 intimate encounters with your most sensitive area, so knowing what’s inside those products is a big deal. (Seventh Generation Feminine Care)

Baby Foaming Wash & Shampoo - PDP

Bath time is for smiles and giggles, baby. Our tear-free shampoo and baby soap gently cleanses baby’s delicate skin from their teeny tiny toes to their precious little heads. Seventh Generation Coconut Care™ Foaming Shampoo and Wash is made with pure coconut oil and is pediatrician tested and clinically proven gentle on baby’s skin. Our formula is a USDA Certified Biobased Product 96% and is made with plant-based ingredients. Gently scented, safe* and effective, all without the use of sulfates, parabens, phthalates, or formaldehyde donors. Gluten free, too. Splish, splash, baby.

Free & Clear Tampons - PDP + Positioning

There should be no question marks when it comes to your period. Seventh Generation Free & Clear Tampons with Applicator give you the leak-free protection you need without added fragrances, so your most sensitive skin isn’t exposed to unnecessary chemicals. Our tampons are made with soft and absorbent Certified Organic Cotton and are processed 100% totally chlorine free (hydrogen peroxide). By not bleaching or processing our tampons with chemicals containing chlorine we help prevent harmful toxins from entering waterways. These fragrance-free Organic Cotton Tampons are gynecologist tested, hypoallergenic and made for sensitive skin. And they’re free of synthetic rayon and deodorants, too.  

On average a woman will use 16,000 tampons or pads over the course of a lifetime. You read that right – that’s 16,000 intimate encounters with your most sensitive area, so knowing what’s inside those products is a big deal. For over ten years, we’ve been making comfortable and reliable Free & Clear feminine care products and voluntarily disclosing the ingredients we use to make them. The thing is, federal law does not require us to do so, but we think they should. That’s why we’re advocating for mandatory ingredient disclosure in feminine care products with the hopes that someday the entire industry will follow our lead. Until then, we’ll be fighting for your right to know while offering a full line of pantyliners, pads, and tampons designed for your peace of mind and protection –period.

Baby Diapers - Amazon Copy

You deserve a fresh, clean start, baby. Seventh Generation Free & Clear Newborn Diapers are made for baby’s sensitive skin and contain 0% chlorine bleaching, lotions, or fragrances. Our baby diapers feature an ultra-absorbent core made from sustainably sourced materials that keeps baby’s skin protected and dry. The soft quilted liner is made with unbleached cotton designed to be extra gentle on new baby’s skin. But it’s not just baby that we’re protecting –we’re looking out for our planet, too. Our FSC® certified diapers (FSC® C115270) are made with sustainably sourced materials that help protect forest habitats and the animals that depend on them.  

Caring for a little human is a magical undertaking, and we’ve developed an entire line of baby diapers, wipes, and baby care products to bring peace of mind to your journey. Our full collection Free & Clear diapers, training pants, and overnights are designed to grow with your family. For every life-changing milestone, you deserve baby care you can trust.

“Amanda worked with us to develop product copy for numerous Seventh Generation categories over the course of a year. Amanda was a great team member, working seamlessly with our brand, claims/legal and eCommerce teams. She was quick to learn (and evolve) the brand voice, product benefits and compliance requirements to craft compelling product copy, and regularly jumped in to help write headlines or ad copy.”
— Tay Olson, Creative Services Manager at Seventh Generation

Client: Urban Decay

Background: Product copy and positioning for new color palette press releases. Goal was to introduce the new eyeshadow palettes in a playful way, with each of the color names being worked into the copy in a madlibs-like approach.

PRESS RELEASE: NAKED MINI EYESHADOW PALETTES: NAKED YOUR WAY

MINI BUT MIGHTY

We love to play favorites, can you blame us? Inspired by alltime customer faves: Sin, Foxy, and Half Baked Eyeshadows, we’re launching three new Naked Mini Eyeshadow Palettes. These velvety, blendable iconic shades have been transformed into all-new crushworthy textures—buttery, whipped mattes, hi-shine, crease-free shimmers, and stay-put reflective glitters. 100% vegan and cruelty-free formulas keep the party going with endless looks and 12-hour wear in a collectible luxe mini pack each featuring 3D printed collage-style artwork of the palette name. So whether you like it soft or strong, shimmery or matte, the Naked Mini Palettes are made to match your mood.

SINFUL AND SULTRY

We’re poppin’ bottles, baddie. The all-new SIN NAKED MINI EYESHADOW PALETTE features six forbidden, blush-toned neutrals. Don’t get it Twisted, these buttery smooth shadows feature bubbly satins and shimmers, with a hit of glitter. We’ll support your Bad Habit, but TBH if you’re looking to play it cool, you won’t be Unlucky, the mini also serves up straight-faced mattes that are far from Boring. So pop, fizz, clink babe, it’s time to get wild – don’t worry, your sins are safe with us.

TOO GLAM TO GIVE A DAMN

Feelin’ foxy? The all-new FOXY NAKED MINI EYESHADOW PALETTE includes six funked up, olive-toned neutrals. The results are in, and they’re extra-- this over-the-top mini glam palette is designed for you to shapeshift into countless looks. A mini palette that gives you maximum payoff, Foxy is a sexy mix of shimmers and mattes. Pop on a little Disco, hit the town and Get Down, Hot Stuff.

WAKE AND BAKE

Light it up with the all-new HALF BAKED NAKED MINI EYESHADOW PALETTE. You’ll be lookin’ fire with this laid-back mini featuring six blazed, bronze-toned neutrals. Get Half Baked in golden bronzer shimmer or smoke it up with Edible, a deep brown matte. Layer ‘em up for a sweltering look or use alone as your favorite one-hitter. No matter how you’re Rollin’, this mini is up for whatevs.

URBAN DECAY NAKED MINI EYESHADOW PALETTES (SRP $33) are available at Sephora, Ulta Beauty, and select Macy’s stores. Online at sephora.com, ulta.com, macys.com, amazon and urbandecay.com.

 

PRESS RELEASE: NAKED MINI EYESHADOW PALETTE: Naked Wild West Rides Again

MOST-WANTED EYESHADOWS

Strike gold with the wild west’s most-wanted desert-inspired neutrals. The all-new Naked Wild West Mini Eyeshadow Palette is a snakeskin patterned case featuring six of our favorite creamy, blendable 12HR vegan formula shades straight from the full-sized palette. Easy to stash in your bag, this adorable mini comes packed with the perfect mix of mattes and shimmers, so you’ll be ready to lasso every look. Your wild western desert dreams are calling.

DESERT-INSPIRED NEUTRALS + WILD WESTERN VIBES

Each ultra-blendable shade in the Naked Wild West Mini palette stands alone as a trailblazing icon, from cool-toned sand to burnt sienna. Bud (a soft turquoise shimmer) will have you musing of a lush oasis while Cowboy Rick (a warm silver creamy metallic) and Rustler (a deep bronze metallic) create a mirage of outlandish western adventures. If you’re more of a straight shooter, matte shades like Standoff (a soft beige matte), Spur (a pale peach matte), and Whiskey (a rich brown matte) deliver allnatural desert warmth. It’s time to saddle up and get out west, cowboy. You’re wanted.

Naked Wild West Mini Eyeshadow Palette (SRP $27) is available exclusively online at urbandecay.com and Amazon.

Client: Timberland

Branded content, blog, and storytelling for Timberland. Content stories and tone/voice were assigned. 

Client: 1% for the Planet

Background: Program positioning and web copy for One Percent for the Planet's Food Impact Initiative. The purpose of this copy was to position the initiative and encourage campaign pledges.

Copy Sample

Know your source.

As children, we learn not to take candy from strangers. But every day we eat food from people and places we don’t know, made with ingredients we can’t pronounce. Join us in our commitment to increasing transparency around what we put into our bodies by knowing the processes, ingredients, and environmental impact of the products we consume.

Pledge to know your source.

Most food travels 1500 miles before landing on your plate. Cut your food’s commute by eating fresh produce grown by farmers in your community. When shopping at the grocery store, make informed purchases and buy sustainable food from brands that clearly label their ingredients and source. Demand for GMOs to be labeled loud and proud. More history, less mystery.

“Amanda is a quick learn, a clear writer and a calm presence. She gets brand voice and how to simplify complex concepts into clear language. And so flexible, probably more than is reasonable, but she rolls with it and delivers service and great content throughout the life of a job, and then some. Amanda is a great asset to any team and/or project.”
— Barbara Friedsam, Director of Brand and Marketing at 1% for the Planet

Content Development

Client: Unreal Candy

Background: Turn-key content created and delivered, ready to implement by client. Work included creative concepts, photography, food styling, positioning, and caption copywriting. 

Client: Bowflex

Healthy recipe development and food blog content for Bowflex. All recipes were developed, styled, photographed, and written by me.


Want more?

Download my deck or resume — or say hello at amanda@amandawormann.com

Trusted by

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Trusted by *

TikTok

Seventh Generation

Cabot Creamery

1% for the planet

bowflex

Town of Waterbury VT

Red Van Workshop

Boa Fit System

University of Vermont

Drive Commerce

Green Mountain Power

Commando

L’oreal

Commando

Timberland

“Our brand design studio recently collaborated with Amanda to develop the brand-level messaging for a comprehensive rebrand for our client, a global fitness booking software company. Amanda jumped right in to understand the brand strategy, message hierarchy, and creative platform we created to develop copy that was spot-on in terms of brand voice and tone. Not only that, but she brought her personal experience as a yoga teacher to the table, which made her work even more powerful. Amanda is smart, creative, and strategic. Plus, she brings her positivity, energy, and enthusiasm to the team. A total pleasure to work with!”

— Susan Weeks, Co-Founder at Ruthless & Wellington

“Amanda worked with us to develop product copy for numerous Seventh Generation categories over the course of a year. Amanda was a great team member, working seamlessly with our brand, claims/legal and eCommerce teams. She was quick to learn (and evolve) the brand voice, product benefits and compliance requirements to craft compelling product copy, and regularly jumped in to help write headlines or ad copy.”

— Tay Olson, Seventh Generation

“The team at Red Van Workshop can’t thank amanda enough for her creativity, timely turn on tasks, and her consistent professionalism when protecting our brand. she cares deeply about her clients and we feel that with every conversation. her work is always without flaw and she is consistently leading us and challenging us to think differently. love work with her and can’t recommend her enough.”

— Clark Burk, Chief Client Officer at Red Van Workshop

“Amanda wrote many brand case studies that are featured on the TikTok For Business website. She’s a strong writer and is great at adapting her work to fit B2B writing voice and tone. I was also impressed by her writing wit and consistent ability to turn phrases!””

— Steven Lo, TikTok

“Amanda is a quick learn, a clear writer and a calm presence. She gets brand voice and how to simplify complex concepts into clear language. And so flexible, probably more than is reasonable, but she rolls with it and delivers service and great content throughout the life of a job, and then some. Amanda is a great asset to any team and/or project.”

— Barbara Friedsam, Director of Marketing, 1% for the Planet

PASSION PROJECTS

  • Teaching yoga is one of the most meaningful ways I connect with community. Through my classes and my writing project, The Weekly Unfolding, I explore the intersection of movement, reflection, and everyday life—inviting people to slow down, listen inward, and reconnect with themselves. You can find me teaching at Soulfire Collective Yoga in Rehoboth Beach, Delaware on Sundays at 8am and Monday’s and Thursdays at 9:30am. Also available for privates.

  • When I was 21, I lost my 24-year-old brother unexpectedly. In the years that followed, I came to understand how invisible sibling grief can be. Often called the “forgotten mourners,” siblings are left holding a deep loss—while the world, understandably, focuses on and gathers around the parents.

    Through my writing, I explore that space with honesty, vulnerability, and realness—putting words to feelings so many of us feel, but don’t always know how to say. Feelings we carry but rarely speak. My work has been featured in The Huffington Post (7 Lessons I Never Expected to Learn When My Brother Died) and in the print and digital publication of The Compassionate Friends (The Empty Chair). I’m also the founder of Sibling Revelry—a storytelling project created to give sibling loss a voice, and to build the kind of resource I wish existed when my brother died.

    This July, I’ll be speaking at the 49th Annual Compassionate Friends Conference, where I’ll be leading sessions including Despite It All: Making Room for Joy After Loss and Sibling Loss: The Lessons We Never Expected, continuing to advocate for greater awareness, language, and support around sibling loss.

  • Warren is a beloved son, brother, and friend who left his mark on every person he met. In 2005, we lost Warren to a tragic accident, but his spirit has never left. His memory lives on through family and friends who come together to celebrate his life and raise money for the scholarship fund set up in his name. One Pope John XXIII High School Graduate is selected to receive the annual scholarship made possible through the generosity of family, friends, and our ever-growing circle of support. 

    I'm also an advocate for bringing sibling loss into the conversation of grief. If you have experienced the loss of a brother or sister, I encourage to read my story on The Huffington Post, 7 Life-Changing Lessons I Never Expected to Learn When My Brother Died. 

in-house work

 

Burton Snowboards 2005-2013

/ SENIOR CONTENT MANAGER

Creative visionary for website concept creation, content, content management and flow collaborating-with and managing female thought and style leaders as part of Burton’s then-new lifestyle website, burtongirls.com. An exceptional storyteller with the ability to bring rich details alive within the primary forms of online content (social posts, blogs and photos). 

  • Responsible for new website projects including all stages of creative and content development as well as execution including supporting efforts (shoots, launch events, etc.). Assembled workflow that maintained creativity and accurate messaging, while adhering to deadlines, approved concepts and established budgets. Collaborated with internal e-comm and brand departments on key stories to ideate future content creation and concepting, working as creative lead for site re-launch, wireframe and design signoffs, etc.

  • Empowered to be the lead creative decision maker re: all things Burton Girls. Burtongirls.com; a website designed to share a collective view from professional snowboarders, DJs, actress/models, writers and influencers - a forum where readers can discover unique and diverse content around the snowboarding lifestyle and culture understanding it isn’t the only thing that defines them. Worked towards intertwining the company goals using Burton Girls as the most ideal test and execution ground, evolving the company into a favorite, year-round lifestyle brand.

  • Developed the voice of the Burton Girls brand by acting as the starting point for all content assets. Conceptualized overall look and feel including inspiration boards, developing photo direction, storyboarding, location scouting and vendor selection to ensure seamless concept transition to inception with an eye on relevancy. Content was developed to give a 360° view of the 'Burton Girl' to extend the brand beyond snowboarding, all without losing the heart of the brand.

  • Managed 20+ site contributors and influencers, including their content themes, flow, and the editing of their content. Empowered contributors—including Olympians, musicians, DJs, and celebs—to concentrate on their strengths while unifying the Burton Girls team as a whole. Wove together diverse personalities and varied talents to create a shared mindset and collective voice.

/ Social Media Manager & PR

Pioneer and champion of all social media engagement, technologies, strategies and programs introducing Burton to the social media community. Challenged to build company’s global presence from the ground up. A key member of the Public Relations team with strong international sports background, event management and Olympic exposure. Track record of establishing outstanding media relationships with global journalists, editors and producers. 

  • Offered a fresh and multifaceted approach to both endemic and lifestyle sides of the brands as an active and contributing member of Burton’s PR team. Reinforced the execution all of all PR campaigns including building PR’s lifestyle and entertainment efforts. Events included seasonal product launches, Fashion’s Night Out at Fashion Week, on-snow activations at Sundance Film Festival, and brand party at Coachella. Assisted with planning and on-site execution of all snow contests including Global Open Events and X-Games, developing media efforts and onsite liaison for media. Supported the overall PR press release process, including verbiage, identification of key media lists, distribution of press materials and tracking of coverage.

  • Contributed to building a robust and all encompassing online brand presence from the ground up. Bounced between managing the details of daily social media management to discussing strategy and campaign performance at an executive level. Managed spends for social advertising. Responsible for all community building strategy, development and assembly, as well as best practices and rules of engagement. Launched and grew brand followers from zero to the following; Facebook 500+ thousand fans making it the #1 referral to the US burton.com site, Twitter up to 50k followers, and Instagram to 13k followers after first 6 months of being live. Monitored and tracked brand and keywords, proactively responding to both positive and negative mentions often identifying red flags and potential PR crises, pre-crisis.

  • Architect of daily social postings, creating relevant and valuable content to attract, acquire, and engage a clearly defined target audience driving profitable customer action. Skilled at both long form content creation and real-time content creation and distribution strategies and tactics.

  • Concepted and helped implement flash-impact integrated marketing events, setting industry social media standards with projects such as 2009 & 2010 Web Presents, (Shaun) White Christmas, and Winter Storm Warning Live. Produced live social coverage of the 2010 Winter Olympics as well as other events such as the US Opens and X-Games. 

/ BRAND COORDINATOR

Implemented successful and impactful marketing strategy and led the creation and execution of marketing campaigns. Developed a creative approach, innovation and value to brands covering media relations, campaigns and advertising, web management, product marketing and naming, print collateral management and grassroots programs. 

/ BRAND ASSISTANT WOMEN'S MARKETING

Integral support for all Women’s Marketing efforts including print projects, advertising and product marketing. 

/ MARKETING: BURTON JAPAN

Transformative internship experience working with and reporting to the Director of Marketing - Japan, collaborating with all facets of the marketing department including events and promotions, athlete management, retail marketing, public relations and advertising. Functioned as key communication tool between North American and Tokyo headquarters, which was a continued responsibility in the years that followed once returning to the US headquarters.

Get in Touch

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Reach out and say hello…