Amanda is tremendously talented and creative and one of the hardest working people I have collaborated with in the web/marketing/events planning space. She authentically understands the nuances of digital media and how to succeed through innovative, big thinking. Years of real world practice has made her refreshingly adept at knowing the right combination of approaches to use to market, brand, and communicate successfully. She’s forward-looking, always tuned in to what’s going on – she builds connections, she understands communities and customers. She can take a product or vision and just, “Go!” That’s a real bonus, and why I would happily work with her again on any project.
Amanda is a quick learn, a clear writer and a calm presence. She gets brand voice and how to simplify complex concepts into clear language. And so flexible, probably more than is reasonable, but she rolls with it and delivers service and great content throughout the life of a job, and then some. Amanda is a great asset to any team and/or project.
Amanda worked with us to develop product copy for numerous Seventh Generation categories over the course of a year. Amanda was a great team member, working seamlessly with our brand, claims/legal and eCommerce teams. She was quick to learn (and evolve) the brand voice, product benefits and compliance requirements to craft compelling product copy, and regularly jumped in to help write headlines or ad copy.