As a freelance marketing consultant coming off a decade of working for the world's leading snowboard manufacturer and action sports lifestyle brand, I enjoy working with brands that I admire and projects that inspire. That admiration and inspiration can come to fruition in a multitude of ways, whether it's the people I am working with, the product and brand I am helping to build, and the industry and consumer I am transforming.
If I believe in it, I'll do it. Consulting services include copywriting, digital marketing, social media, and brand strategy. Client roster spans energy, environmental non-profit, social good, outdoor lifestyle, and small business. I am also a contributing writer to the Huffington Post.
In my previous life, I worked in-house at Burton Snowboards as Senior Content Manager, where I collaborated with and managed some of the world's most talented female influencers as part of Burton's then-new lifestyle website, burtongirls.com – a contributor collective of professional snowboarders and Olympic Gold Medalists, DJs, actresses, models, writers and other creatives.
During my time at Burton, I've had the pleasure of working in a variety of marketing roles and credit my work in the Burton Japan office as my most memorable and transforming. Following, I spent three years as Social Media Manager on the Public Relations team building Burton's social media presence from the ground up on a global scale.
I was also an integral part of Burton's women's marketing efforts, spending my early years at Burton on the Brand Marketing Team creating and implementing women's specific campaigns and grassroots programs. Naming products and technologies was a pretty cool part of that, and I had the chance to give life to a few product names over the years such as the Lip-Stick, Deja Vu, Social and Blender Snowboards, the Lodi, Coco and Axel Boots, the Veda Glove (named after my friend's dog) and more.
A Vermonter of fifteen years, but still a Jersey Girl at heart, I clock many hours visiting the garden state to spend time with family and friends. I find inspiration in traveling the world and have covered much of the states and over 15 countries, but have dreams of many more. Japan was home once too.
I'm a big fan of storytelling, cooking, coffee, photos, nature, dogs, music, snowboarding, and other things that move people. I believe in family first and trust that every experience shapes my compass.
Want to chat? Drop me a line at firstname.lastname@example.org and let's get the conversation started.